What is website copywriting? 7 Impacts it makes on your website conversions

If you are wondering “what the heck is website copywriting?” Or “Is my web copy a big thing to care about for my website conversions? or just another investment everyone’s telling me to make?“

You are not alone to wonder.

I know as you entered the entrepreneur world, everyone’s constantly nudging you towards: invest in your branding or save for SEO, make sure you are using email marketing or present on Pinterest…

And somewhere along the lines, you found that your website copywriting is a thing you should care about too. Isn’t it?

“But why?” you asked.

Valid question, my friend.

Before you invest even single $ into it, you deserve to know: what is website copywriting? What are those 7 impacts that make website copy the main element of any connection-inspiring and conversion-driven website?

Because no matter how pretty your website looks, if it can’t help your ideal clients know whether or not they are in the right place, how they can be benefitted from what you do and why they should choose you over somebody else. Your branding and web design would only appeal them, but not convert.

If your website is an attractive sales machine, your website copy is what operates it.

That’s why website copy exists.

So, now as you know why your website copywriting matters.

Let’s explore what it actually is.

So, what truly is website copywriting?

Website copywriting is a synapse between both brand messaging and brand strategy.

Think your web copy as a conversation between you and your ideal clients.

They come to your website. See the first big headline.

And since there, you know how to grab their interest, make it about them, propel them towards how their better version is *an achievable goal* and tell them where you enter their story.

You know what your messages are, what makes you different and how will you communicate it all with your personality and voice in a way your ideal clients can effortlessly relate with you.

Easy, no?

I get it, as much easy as it sounds. It is as tough to put it into the right words. And as a website copywriter this is what most of my clients admit.

So worry not, it’s normal. Website copywriting is more than just writing words, it takes efforts in market research, understanding your people’s internal feelings, the intent of the SEO keywords you will use and the skill and strategy to write the conversational copy that’ll inspire your ideal clients to take the action.

Whether it’s signing up for your freebie, booking your services, making a new sale, or engaging on your website for a long time (which also improves your website’s SEO, btw).

A website copy that is crafted with your customer’s POV in mind becomes your best marketing tool.

Let me tell you the 7 impacts it’ll make on your website conversions.

7 Impacts Of Knowing What Is Website Copywriting

#1 Impact: Clarity in your brand messaging

You will agree on this. The toughest challenge of writing your own website copy has always been: “what do I even say?”

Like there’s so much space but no strategy about what to say and where.

Feeling like “Everyone in your industry has already said it all.” “That their words feel so on-brand. How do you come up with something new and yet be ethically convincing?”

That’s where your brand messaging enters the story.

Remember, from the above? That an awesome website copywriting communicates your message clearly. So, before you make that happen, you actually need to know what your messaging truly is.

No one wants to sift through messages that feel robotic or same version of the rest of the internet. You want to be different and more like yourself.

That’s what your website copywriting process covers in the foundation stage before you actually sit to write it.

Finding your brand voice, understanding your dream clients (whose vibe, vision and ability to invest always align with your value) and their voice, and conveying your perception of why you do what you do.

It all finally makes your website clicks that “This feels exactly what I am going through” feeling in your reader’s mind and that connection naturally makes them feel genuinely invested in what you are saying.

#2 Impact: Great website copywriting wins you a better user experience

Tell me honestly, does user experience (UX) sounds like a high tech thing to you? Too technical that you think it’s your web designer’s job to tackle?

Then today’s the perfect day to know your UX is not just about design, it involves your website copy too.

A great web copy always considers your buyer’s awareness. (Know how much aware they are of the problem you solve.)

It make sure that your ideal customers don’t feel lost when they land on your website and never have to guess (like never!) about who you are, what you do, how they can be benefitted from it and well, in which direction they should go to reap those benefits.

It considers your messaging hierarchy (what to say and when) that simply power up your website’s user experience 10X stronger.

#3 Impact: Confidence in sharing and linking your website for marketing

I know, I know…Instagram DMs feel far more comfortable to you than sending people to your website.

Social media seems to be a cool networking tool, but that’s what it is… just a tool. Not your whole business.

Your website is your business’s core asset. It isn’t any algorithm’s territory.

When your website copy speaks like you, feels like you and moreover brings in new connections and clients for your business.

You feel more confident in sharing your website, marketing your offers by linking it because you know once your ideal clients land on it, your web copy is gonna do its job and *whispering gently* you never feel embarrassed about hiding it.

#4 Impact: SEO Website Copywriting for your organic growth

You already know this (or, I hope you do).

Search Engine Optimization (SEO) is long-term game, but definitely not the one to overlook when it comes to your website copy.

Yup, SEO website copywriting (though how scary and confusing it may sound to you) is your website’s BFF. It is *not* here to make things intimidating for you. Instead it’s here to help the right people to FIND YOU easily.

Think people who are already searching for the solutions you are offering.

That audience is much more qualified to have for your business. That’s why, every web page is an opportunity to rank for a new focused keyword. That is aligned to your core offers and your audience.

And did I say, your SEO website copywriting takes care of it? 😉

#5 Impact: You get the pre-qualified inquiries

Really if your prices are worth the value you give. You gotta make that value be seen, read and felt.

One thing I have finally confidently grasped: your prices isn’t a matter of concern for your ideal clients. They’ll be ready to hop on a call, making a budget to invest in your offers and feel excited for it without any hesitation only when…

They can tangibly see the value coming through it.

And well, whoever says that value clearly, concisely and in an engaging way wins all: the customer, the sale and the reader’s heart.

When your website copy makes an effort to pre-qualify your customers: you get inquiries from people who vibe with your personality, never makes the money the matter really and know what to expect from you.

It’s better than those discovery calls, where you have to answer the same questions on repeat to every different customer, where they find your voice to be drastically different from what you sound on your website and well, the worse is dreading through the whole call only to know your vibe and the work aren’t getting that “$$$ tag” you know you deserve.

#6 Impact: Increased brand awareness

Your business has a heart. It has an impact to make and a strong connection to set with your best-fit clients before you even believe them to make a ‘purchase move’.

Your brand colors, your logo can only create a sense of emotion to an extent, what leads this impact forward to conversions is your website copy.

Because how would your readers know if you get what they are feeling, if you don’t tell them?

How would they feel your offers and you are the right options for them, if you words don’t speak much of transformations?

How would they simply know it’s the time to inquire with you, if you can’t be stupid simple to give the a genuine reason and invite them to do so?

That’s where your brand awareness gets rooted in a meaning that’s more crystal with the words and clear to your reader’s mind. Yes, your website copy matters for it.

#7 Impact: Sustainable business growth with consistent ROI

Sustainable feels better because it is long-term. It’s high on giving back more, once you give in the right efforts to make it work out.

Your website copy is that literal piece of gold. Once you put in the research, the right strategy, your personality and perception into your web copy — your ideal clients coming to your website will immediately feel the connection with you.

Don’t make it all about your offers and your niche. Make it about them and their future transformations. You will see that confidence reflecting in your ROI, sustainably and consistently.