So, you are feeling super pumped up to put your best foot forward with your website copy! And why not?

A well-strategized and client-centered website copy not only cheers on how capable you are for the work you do. But also confidently helps your ideal clients navigate through the situation they are in by considering you as the solution to their problems.

And to win this trust without any scheduled calls on Friday mornings. Only your website can freaking do it for you!

But if your website copy refresh feels like a long-due task on your to-do list. If it is feeling out of place. Aren’t you making it difficult for your ideal clients to connect and be guided to take a desired action?

It’s your responsibility to make your dream clients feel confident to get to the next level they want. Because your ideal clients are seeking an ideal service provider to work with.

And between them and you, stands your messaging and website copy.

“But where should I even start? What exactly needs my attention while updating my website copy?...“ I know, you have a lot of questions buzzing in your mind. So, today let me strategically break it down for you. The clarity where to be attentive while refreshing your website copy and quick action-tips on how to successfully do it!

#1 Reason: Your messaging strategy is not gravitating your ideal audience.

As much as consistency matters for a result-driven organic marketing strategy. Your messaging matters for a successful website copy.

Every copy on your website serves a purpose, and more like a funnel when they are all strategically put together. And to arrange them together, firstly you have to find what you need to say and how.

With time your business has evolved, but is your website copy carrying your current brand voice, brand message and shared values? If your answer is somewhere along the lines of “I don’t feel so…” or “I want it to re-align” then surely your website copy is in a refresh mode.

ACTION TIP: Get back to the basics, my friend. Create a detailed client avatar, reflect on what makes them feel relatable, empathized, seen with shared values and also what doesn’t. Then go deeper at what’s at the heart of your brand, your vision, and authentic new angles you want to stand out with!

#2 Reason: Your website copy can be more clear and specific.

By clear and specific, I believe saying things differently, with more YOU-ness and relevancy at the heart of your brand messaging.

When you be authentic and clear in your website copy, you readers can feel it too. But they can also feel it when you are not.

You need to notice what will really speak to your ideal clients before they notice you as their solution. So, is your website copy winning it like a fine cup of latte chai or is it blending in with the same taste on the internet?

ACTION TIP: In your website copy refresh, start with observing the patterns of your ideal client’s problems, stay specific and relevant to what they think, go through and get overwhelms with. And then find where you fit into their story and how differently than others in your industry.

#3 Reason: You are putting your services forward without making any efforts for “why and how”

Your customer’s buyer journey begins long before they step into your systems or send an inquiry. It starts at the first moment they feel the need for the kind of services you provide and when they land on your website in search for it.

But a lot of business owners are in your industry. How will your ideal clients’ finalize or even make sure that you can match what they are desiring for?

By putting in efforts to communicate it clearly and with specificity and strategy. Is your website answering all the anticipated question your ideal client is having before shooting the deliverables or your packages?

In early stages, you might have just given enough info about your services, but as you are growing your expertise is growing too, is your web copy reflecting that?

Action Tip: More than just listing down your services, move deeper into the “why and how” of your services to position your offers in a way that brings more feel good to your business.

Want a way out? I can help.

Hey, creative business owner, after all the challenges you are tackling on your own, writing your website copy doesn’t have to be the one. Let’s get your messaging and copy be straight up strategized and written to grow your business without the am-I-doing-it-right confusion!